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Acura gets sleek, sexy with Precision Concept

Posted by Michael Thomas at

DETROIT -- The Acura Precision Concept -- a swept-back, long-hooded sports sedan -- previews the brand’s new design direction while aiming to reinvent the marque’s image as aspirational.

The concept, unveiled this morning at the Detroit auto show, is a dramatically creased vision for a brand in search of an identity and rekindled sales, especially for its sedans.

Notably, the concept says “bye-bye beak” to the much maligned egg-tooth-shaped shield emblazoned on the front of Acura vehicles in recent years. Instead, the new Acura gets a stylish, five-sided grille shaped like an inverted pentagon. Acura calls it the “diamond pentagon.”   more...

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