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Volvo's hopes for S90 flagship

Posted by Michael Thomas at

Volvo Car USA expects to sell about 15,000 of its new S90 flagship in a full year and capture about 5 percent of the midsize import sedan segment.

Volvo estimates the S90, which goes on sale next month, will compete in a segment of about 300,000 vehicles, said Anders Robertson, product manager for the 90 cluster at Volvo Car USA. The 90 family includes the XC90 crossover that went on sale last year, the S90 sedan and its T8 plug-in electric variant, the V90 station wagon, V90 Cross Country and most likely a long-wheelbase model. The larger and roomier S90 replaces the S80 developed when Volvo was owned by Ford Motor Co. The S90 rides on a new scalable platform and uses a new family of four-cylinder engines. Volvo sold 1,887 S80s last year, and sales peaked at 12,347 in 2007, according to the Automotive News Data Center.  more ...

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