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Jeep launches summer campaign for special-edition lineup

Posted by Michael Thomas at

The Jeep brand paired with USA Olympic men’s basketball team finalist Paul George and Sony/ATV Music Publishing for its three new summer spots, now airing in the U.S., focusing on the brand’s special-edition lineup.

The 30-second TV commercials are part of Jeep’s third annual summer campaign. The campaign extends globally across Jeep’s social media platforms. The first commercial, “4x4Summer,” features an original Jeep track by Sony/ATV’s Morgan Dorr. The track aired at the 2016 Super Bowl in the “4x4ever” video but was reworked for the summer campaign. “What I Stand 4,” the second commercial, includes George’s family and friends as well as his own story. The “4” theme reflects the Jeep brand’s four-wheel-drive and off-road ability.  more ...

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