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Does Lincoln Zephyr trademark mean a return to real names?

Posted by Michael Thomas at

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon.

Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers.   more ...

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