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Carmakers eye twin-track product cycle to keep pace with technology

Posted by Michael Thomas at

GENEVA (Reuters) -- Carmakers are devising new ways to keep pace with fast-moving trends and innovation in the consumer electronics that have become increasingly important to car buyers, executives at the Geneva motor show said.

The big challenge is how to introduce the latest technological wizardry as frequently as possible without interfering with the economics of selling cars: earning back the cash spent on expensive tooling, production and distribution. The problem is neatly illustrated by the rapid release of ever more advanced mobile phones, compared with a turnaround of about seven years for new car models.  more ...

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