Menu
Cart
Get an instant $25 off the FS 488 or FS 688 Paint Thickness Gauges at checkout with code coupon$25
FendorSplendor Paint Meter Gauges ship free anywhere in the United States and Canada
List of Car Dealers, Appraisers, and Inspectors who use FendorSplendor Paint Gauges to protect their profits from missing paint work.

BMW buoyed U.S. sales numbers by paying dealers to buy loaners, report says

Posted by Michael Thomas at

BMW wielded an unlikely tool to hold onto its crown in the U.S. luxury-car market last year: the loaner.

The German automaker narrowly outsold Mercedes-Benz and Lexus, and its success hinged partly on some deal-making in the showroom. Its strategy: Pay dealers to buy BMWs for their fleets of loaner vehicles, showing off the latest models to service customers and boosting sales. Other carmakers have used similar tactics. But BMW has been unusually assertive, according to people familiar with the matter -- so much so, in fact, that it might have lost No. 1 bragging rights to Toyota Motor Corp.’s Lexus without the strategy.  more...

At FenderSplendor® Paint Meters we provide BMW Dealers around the World with the #1 Paint Meter in the Industry. Over 14,000 Car Dealers rely on FenderSplendor.


Share this post



← Older Post Newer Post →