With Reveal Of New Giulia Sedan, Alfa Romeo Gets Serious About Brand Renaissance
Posted by Allen Willey at
Alfa Romeo is serious about putting its brand back on the map. This week at the official Alfa Romeo Museum in Milan, Italy, the automaker revealed the Giulia in high-performance Quadrifoglio trim—the first car in an eight-product assault scheduled for the next three years. The Giulia is a small four-door sedan aimed at the BMW 3-Series, though with what looks like slightly bigger dimensions, and the Quadrifoglio version is a BMW M3 fighter.