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Opinion: will Alfa’s masterplan succeed?

Posted by Allen Willey at

So we've been shown the firework-hot version of the new Alfa Giulia. Its convincing looks are backed up by an equally convincing spec that begins with a horsepower number on the exciting side of 500. A good start to a revival.

And when we put it on the internet last night, you topgear.commers went mad. This place lit up with hits and comments. Another good sign.

But are enough people around the world actually ready to open their bank accounts and buy an Alfa? I'm not just talking about this rather rare-groove and expensive Giulia Quadrifoglio, but a whole range of Giulias and other cars and crossovers. They're supposed to take substantial chunks of business from the big-sellers from BMW, Audi et al. Can they?

Alfa's plan doesn't lack ambition. It means at least six cars by 2018, all (except the Alfa 4C) based on the Giulia's new platform.

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